Introducing
Our Newest Arrivals
At BAIE, we believe every day should be a good hair day no matter your skill level! We’re here to make hairstyling fun, easy, and fabulous with our game-changing hot tools, accessories, and haircare.
Bestseller
Loved by stylists, celebrities & creators across the globe
Made with care and unconditionally loved by our customers, this signature bestseller exceeds all expectations.
Who are we?
We make game-changing hair tools to help achieve on-trend celebrity inspired styles and professional results. We are a team of hair enthusiasts inspiring a new generation of hairdressers, stylists and the everyday girl.
30 Day Money Back Guarantee
Our Story
Baie was founded in UK in late 2019 by Tara Simich with a simple goal: to make effortless, voluminous hair accessible for everyone.
What began as a passion project quickly grew into a global brand, now available in over 40 countries.
Our community includes people who love waves, blowouts, and big hair - just like you. Whether you're into beachy styles, sleek looks, or added volume, we’ve got the tools to make your styling routine easier and more enjoyable.
